Justin is a seasoned Real Estate executive with a diverse background in development, planning, and construction.  Over the course of his career, he has worked with some of North America’s largest real estate companies, REITS and pension funds, delivering large, high profile and challenging projects.

Justin is a Senior Development Executive at Windmill Development Group. Windmill is a visionary company dedicated to transforming conventional development practices by using a triple “P” bottom line approach to their projects - “People, Planet, Profits”. This ensures that strong ecological, social and financial returns are achieved in all of our projects. Everything that we do is conceived, designed and constructed to protect and enhance the local community and its ecosystems. We harness innovations in land use, water, air, energy, design, waste management and smart building technologies to create healthy, high-performance green buildings and communities. Justin is currently engaged in a number of large sustainable development projects across North America.

Justin also acts as a Senior Advisor to the group’s consulting arm; BuildGreen Solutions. BuildGreen Solutions is a real estate advisory firm with a unique perspective on development; blending traditional development advice with unparalleled expertise in sustainability. The consulting firm has a long-term interest in finding innovative and creative solutions to maximize environmental, social and economic returns.  In many cases projects with highly aspirational sustainability targets fail when facing the political, regulatory and financial barriers that exist with non-traditional development. BuildGreen understands that in order to challenge conventional development practice, projects require out-of-the-box thinking to achieve viability and market competitive investor returns. BuildGreen has continually demonstrated the ability to develop unique solutions to these barriers, and source alternative funding models specifically targeted at sustainable development.

In 2016, Justin graduated from the prestigious Real Estate program at Harvard University.

Highlight Experience:


• ZIBI, Ottawa - $1.2 Billion [2016-present]

ZIBI is a zero-carbon, mixed-use project in the heart of Canada’s capital city, Ottawa. Comprising over 3M sq. ft. of unique program (commercial office, retail, hotel and residential), this project comprises complex waterfront development, spanning two provinces with significant upfront infrastructure challenges and its own zero-carbon, district energy system. Justin is a Development Executive on the project, providing strategic leadership and implementation.


• The Wharf, Washington DC - $2.7 Billion [2014-2016]

“The Wharf” is a sustainable, large-scale, mixed-use development (3M sq. ft.), in the heart of Washington DC.  The project is currently being constructed in two major phases, totaling approximately $2.7 Billion in investment. The development comprises; a mix of 2 commercial office buildings, 2 hotels, 4 residential complexes (apartment & condo), a public performing arts centre, ground level retail at all blocks, a single contiguous underground parking garage, extensive public realm works including parks and promenades, and the construction of a new marina with a series of major entertainment and recreational piers. Justin provided strategic development guidance and risk management services for both an institutional group investing in the project, and lead developer, PN Hoffman.


• Seaport Square, Boston - $3 Billion [2013-2016]

A large Canadian pension fund engaged Justin’s services in relation to Seaport Square, the largest development project on Boston’s NEW Waterfront. From 2013-2016, Justin performed Pre-Commencement Due Diligence, Financial Analysis, Project Advisory, Risk Management and Project Monitoring services.  Once complete, the development will transform 23 acres of land historically used as surface parking lots into a vibrant, 24/7 neighborhood. Through the construction of five new streets, over 20 buildings, and four prominent public gathering areas, Seaport Square will be “mixed use” in the best sense of the term, with apartments, condominiums, office space, hotels, a new chapel, a supermarket, restaurants, local and regional retail, a visitors’ center, art galleries, a cinema and a proposed performing arts center.

Justin George

President of Emergent Development Company, PQS, MRICS, BSc